Adolf Hitler - Mein Kampf
Hitler is anti-Marxist because it excludes the individual for the masses and for equality:
“The destructive effect of the Jew’s activity in other national bodies is basically attributable only to his eternal efforts to undermine the position of the personality in the host-peoples and to replace it by the mass. …
“Marxism presents itself as the perfection of the Jew’s attempt to exclude the pre-eminence of personality in all fields of human life and replace it by the numbers of the mass. To this, in the political sphere, corresponds the parliamentary form of government, which, from the smallest germ cells of the municipality up to the supreme leadership of the Reich, we see in such disastrous operation, and in the economic sphere, the system of a trade-union movement which does not serve the real interests of the workers, but exclusively the destructive purposes of the international world Jew. In precisely the measure in which the economy is withdrawn from the influence of the personality principle and instead exposed to the influences and effects of the masses, it must lose its efficacy in serving all and benefiting all, and gradually succumb to a sure retrogression” (447).
The NSDAP is more than just another party in competition with the Marxists:
“The folkish philosophy is basically distinguished from the Marxist philosophy by the fact that it not only recognizes the value of race, but with it the importance of the personality, which it therefore makes one of the pillars of its entire edifice. These are the factors which sustain its view of life.
“If the National Socialist movement did not understand the fundamental importance of this basic realization, but instead were merely to perform superficial patchwork on the present-day state, or even adopt the mass standpoint as its own — then it would really constitute nothing but a party in competition with the Marxists” (448).
What the red color of the Nazi flag stands for:
“The red color of our posters in itself drew them to our meeting halls. The run-of-the-mill bourgeoisie were horrified that we had seized upon the red of the Bolsheviks, and they regarded this as all very ambiguous. The German national souls kept privately whispering to each other the suspicion that basically we were nothing but a species of Marxism, perhaps Marxists, or rather, socialists in disguise. For to this very day these scatterbrains have not understood the difference between socialism and Marxism. Especially when they discovered that, as a matter of principle, we greeted in our meetings no ‘ladies and gentlemen’ but only ‘national comrades’ and among ourselves spoke only of party comrades, the Marxist spook seemed demonstrated for many of our enemies. How often we shook with laughter at these simple bourgeois scare-cats, at the sight of their ingenious witty guessing games about our origin, our intentions, and our goal.
“We chose the red color of our posters after careful and thorough reflection, in order to provoke the Left, to drive them to indignation and lead them to attend our meetings if only to break them up, in order to have some chance to speak to the people.
“It was really a treat in those years to follow the perplexity and helplessness of our adversaries in their perpetually vacillating tactics” (483-84).
Moeller van den Bruck - Germany's Third Reich
Marxist socialism is about equality:
“Equality has been the compelling principle of socialism, as love was the compelling principle of Christianity” (231).